Let’s say you are starting a business or growing a business.  No matter what your business, you are probably thinking about how social media fits into your launch or growth plan.  Social media is becoming one of the most pervasive mediums in our lives, and a way to get right into the palms of your…

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You’ve heard me say it many times before – your marketing messages should be simple and clear! If you confuse people, they are not going to waste their time trying to figure you and your business out. They need to get it right away so they can act and become your customer, follower, and fan.…

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When you run a business, there are so many decisions to make and it seems like your day is full of ruminating on your next moves – how to launch, how to ship, and when to hire. It’s exciting that you can call the shots and make those big decisions! But sometimes it can be…

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What is marketing? It seems like a silly question. Doesn’t everyone have some sense of what marketing is? Yes, I think that’s likely true. But I also think that everyone has a little bit different idea in their mind of what marketing includes and looks like in practice.  Where does it intersect with things like…

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Congratulations on starting your business! You’ve already overcome several obstacles, doubts, and fears in getting your business started.  And now you are ready to share your business with the world. So where do you start? Many entrepreneurs want to start with a logo or other design elements that they can put to use right away.…

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